"Your brand is the single most important investment you can make in your business."
– Steve Forbes
Welcome to BRAND FOCUSED
Driven by the belief that a strong brand is the key to business growth, we are a strategy-first consultancy and resource delivering bespoke marketing, advertising, and branding solutions—helping businesses in Dubai and the Middle East build, scale, and differentiate their brands.
✓ Start-ups & SMEs – Establishing and scaling brands with strategic foundations.
✓ E-Commerce & Retail – Driving engagement and conversions through strategic marketing.
✓ Consumer & B2B Brands – Proven international expertise across diverse industries, delivering effective branding, marketing, and advertising solutions
Our team has a proven track record of delivering effectiveness and creative excellence in international brand success stories.
GLOBAL STRATEGISTS
Marketing. Advertising. Branding Leaders.
CEO | Co-Founder
A seasoned marketing leader with C-level experience across Europe and the Middle East.
Expert in driving multi-channel and AI-driven marketing strategies.
Manav has delivered impactful marketing solutions for Tech, Retail, and Financial Services brand-led businesses.
Strategic Brand & Advertising Director | Co-Founder
With 30+ years of experience in agencies and brand consultancy, Shane has managed and delivered award-winning, effective campaigns for household brands across Ireland, London, and the US.
- Cross-Media Expertise: Led campaigns across TV, digital, social, sponsorship, and experiential.
- Budget & Market Leadership: Managed €75M+ budgets across eight markets.
- Client & Agency Experience: Seconded client-side in the US and UK for Magners Irish Cider, playing a key role in its global success.
- Strategic Impact: Recognized at IAPI, ADFX, IPA & The Marketing Society UK.
Creative Director
Renowned for delivering globally impactful consumer and B2B campaigns across traditional and digital media, including brand identity development.
Adrian''s work has been recognized at prestigious awards such as the Kinsale International Sharks and ICAD (The Institute of Creative Advertising and Design).
REGIONAL STRATEGISTS
Nicola Ellegaard | Public Relations
Nicola brings extensive PR & Communications experience to Dubai, where she has operated since 2015 across both in-house and agency environments.
Known for her transparent approach and deep understanding of regional media landscapes, she provides strategic communications rooted in local insight and global best practices.
Her diverse corporate PR portfolio spans FTSE 100 companies and emerging startups.
Huawei. Haier. MUFG. SWIFT. Dar Al Arkan. Gulf Capital. Intertek. Al Futtaim. TPAY Mobile.
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OUR SERVICES
A strategy-first consultancy specializing in insight-driven marketing, advertising, and branding — helping businesses grow, scale, and stand out.
Backed by global experience and a proven track record across the full communications mix, we deliver solutions that drive real business impact.
We tailor our approach to your needs, allowing you to choose what suits your brief — while we stay focused on delivering strategic, insightful, creative, and results-driven solutions.
OUR OFFERINGS
✔ Brand Strategy & Positioning
– Defining and aligning your brand’s purpose with market needs.
✔ Brand Focused Brand Audit
– A comprehensive review of your brand’s performance, perception, and positioning to uncover opportunities for growth.
✔ Brand Bible & Brand Style Guide
– Clearly outlining your brand’s identity, tone, and visual style to ensure consistency across all channels.
✔ Creative Brand Strategy & Development
– Crafting compelling visual identities, storytelling, and campaign execution.
✔ Graphic Design, Art Direction & Content Writing
– Creating cohesive and engaging brand assets that amplify your message.
✔ Advertising & Digital Marketing
– Developing multi-channel strategies designed for impact and measurable performance.
✔ Project Management
– Providing end-to-end campaign oversight to ensure seamless execution.
✔ Integrated Marketing, Branding & Advertising Solutions
– Combining insight, creativity, media, and execution — fully tailored to your business goals.
Professional. Transparent. Confidential.
At BrandFocused, we believe in nurturing transparent, long-term, and collaborative partnerships that deliver results.
Our approach is grounded in clarity, passion, flexibility, and mutual respect, ensuring every project runs smoothly—with your brand as our primary focus.
HOW WE WORK
Strategic | Collaborative | Flexible
We work as an extension of your team, aligning brand strategy with business goals.
✔ Inegrated & Agile
– Seamless integration with C-suite & agencies.
✔ Workflow Adaptability
– Meetings, calls, real-time discussions.
✔ Insight-Driven Execution
– Every decision based on data & market research.
Pricing & Costs
We provide transparent, detailed, tailored quotes outlining the scope of work, project duration, and incentivized offering.
Our pricing is scalable, based on hours, project fees, and performance.
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✓ Project-Based Fees – Fixed pricing based on agreed deliverables.
✓ Hourly & Retainer Options – Scalable solutions for ongoing support.
✓ Performance-Based Pricing – KPI-driven incentives where applicable.
Payment Terms
To maintain efficiency and commitment, we require a 50% upfront payment before starting any project, with the remaining balance due upon completion.
All terms are agreed upon in advance to ensure clarity, focus, and a smooth working process for both sides
EMPOWER YOUR BRAND TO DRIVE GROWTH
Harnessing the Power of Brands
We turn strategy into creativity—and creativity into results.
Professional. Experienced. Proven.
At Brand Focused, we bring decades of experience in brand consultancy, client-side marketing, and C-level advertising agency leadership, delivering success for brands like Magners Irish Cider, Sport Endorse, and the Automobile Association.
Tailored Strategies for Impact
Every brand is unique. We craft purpose-driven strategies that deliver results.
Marketing, Advertising & Branding Support
From product launches to brand repositioning—and everything in between—we guide you every step of the way.
Your Experienced Partner with a Track Record in International Success.
Proven track record
- Award-winning effective campaign experience (Bulmers Cider, Automobile Association, Magners International Cider) No1. Long Alcohol Drink in the UK.
Global expertise and brand insight
- (Sport Endorse) Launched SaaS business with Europe's largest elite athlete talent.
Transparent & Cost-effective
- (Puffy) Content & Visual Response to Brief
Tailored Strategies
- Delivering measurable results. (HSBC. Whoop) 35 micro-influencers to launch NPD.
Global Expertise with Local Focus
30+ years
Global marketing, branding, and advertising experience providing results for brands like Magners, HSBC, Vodafone, and the Automobile Association.
Strategic Brand-Building Experience
- Led marketing for SaaS and international banking brands.
- Delivered C-level advertising for SMEs and start-ups.
- Created award-winning campaigns for global markets.
- Worked with brands across
Ireland, London, Dubai, India, and the US.
Let's Collaborate
ReFocus your brand
with our approach.
